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The coke machine: the dirty truth behind the world's favorite soft drink
The Coke Machine is a compelling investigative work that uncovers the hidden realities behind the iconic Coca-Cola brand. Michael Blanding delves into the company’s history, examining its rise to global dominance and the controversies that accompany it. Through thorough research and interviews, Blanding reveals the environmental, health, and social impacts of Coca-Cola's practices, from water sourcing issues in developing countries to the implications of aggressive marketing strategies. The book presents a critical look at the juxtaposition of Coca-Cola's image as a refreshing beverage against the backdrop of ethical dilemmas and corporate responsibility.
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SEJ BLA C
FY-795
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Detail Information
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SEJ BLA C
- Publisher
- New York : ., 2010
- Collation
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- Language
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English
- ISBN/ISSN
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978-1-58333-435-5
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FY AREA
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- Statement of Responsibility
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Michael Blanding
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