Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build ..."> Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build ..."/>
Image of The origin of brands
Bookmark Share

Manuscript

The origin of brands

Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and most companies look. That is, in the convergence of existing categories like television and the computer, the cellphone and the Internet.

Availability
#
Location name is not set (10) MAR RIE O
FY-815
Available
Detail Information
Series Title
-
Call Number
MAR RIE O
Publisher
New York : .,
Collation
-
Language
English
ISBN/ISSN
0-06-057014-8
Classification
FY AREA
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

File Attachment
No Data
Comments
You must be logged in to post a comment