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Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth
From the authors known for the groundbreaking strategy book introducing 'red oceans' and 'blue oceans', comes Blue Ocean Shift. This book showcases real-world examples of leaders shifting from crowded markets to new, uncontested market spaces. It provides a step-by-step guide on boosting confidence within your team and capturing new opportunities for growth. Blue Ocean Shift challenges traditional thinking on competition, encourages non-disruptive innovation, and outlines a systematic five-step process for anyone within an organization to transition from red to blue oceans. It emphasizes the importance of confidence, strategic thinking beyond competition, and shaping industry conditions for growth.
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MAR KIM B
FY-030
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Detail Information
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MAR KIM B
- Publisher
- New York : ., 2017
- Collation
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English
- ISBN/ISSN
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978-1-5098-3219-4
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FY AREA
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- Statement of Responsibility
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