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Winning in emerging markets: a road map for strategy and execution

In Winning in Emerging Markets, Tarun Khanna and Krishna Palepu outline a practical framework for developing emerging market strategies based not on broad categorical definitions like geography, but on a structural understanding of these markets. Their framework describes how institutional voids -the absence of intermediaries like market research firms and credit card systems to efficiently connect buyers and sellers- create daunting obstacles for companies trying to operate in emerging markets. Understanding these voids -and learning how to work with them in specific markets- is the key to success.

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FY-825
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Series Title
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Call Number
MAR KHA W
Publisher
Indiana : .,
Collation
-
Language
English
ISBN/ISSN
978-1-4221-6695-6
Classification
FY AREA
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-
Edition
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Subject(s)
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Specific Detail Info
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Statement of Responsibility
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