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Marketing management : analysis, planning, and control

Marketing Management incorporates the quantitative and behavioral tools, concepts, and models designed to improve the marketing decision making of today's and tomorrow's marketing executives. Discussions include: the concept of marketing opportunity and threat, theoretical models of buyer behavior, market segmentation, forecasting, profit maximization, product positioning, life cycle, and branding, and more.

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Location name is not set (6B) 658.81 KOT M
2014-05506
Available
Detail Information
Series Title
-
Call Number
658.81 KOT M
Publisher
Turkey : .,
Collation
-
Language
Indonesia
ISBN/ISSN
135573890
Classification
658.81
Content Type
-
Media Type
-
Carrier Type
-
Edition
Second Edition
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
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No other version available

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