Time is limited. Attention is scarce. Are you engaging your customers?rnrnApple Stores, Disney, LEGO, Star..."> Time is limited. Attention is scarce. Are you engaging your customers?rnrnApple Stores, Disney, LEGO, Star..."/>
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The experience economy : competing for customer time, attention, and money

Time is limited. Attention is scarce. Are you engaging your customers?rnrnApple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?rnrnWelcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.rnrnThis seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.rnrnNow with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.

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2021-029
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Detail Information
Series Title
-
Call Number
658.56 PIN E
Publisher
Indiana : UPP STIM YKPN.,
Collation
xxx, 329 hlm. : ilus. , 25 cm
Language
English
ISBN/ISSN
978-1-63369-797-3
Classification
658.56
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
-
Specific Detail Info
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Statement of Responsibility
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