Thompson, Strickland and Gambles', CRAFTING AND EXECUTING STRATEGY, 15e presents the latest research findi..."> Thompson, Strickland and Gambles', CRAFTING AND EXECUTING STRATEGY, 15e presents the latest research findi..."/>
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Crafting and executing strategy : the quest for competitive advantage : concepts and cases

Thompson, Strickland and Gambles', CRAFTING AND EXECUTING STRATEGY, 15e presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. Scores of new examples have been added to complement the new and updated Illustration Capsules. More chapter-end exercises have been included. The result is a text treatment with more punch, greater clarity, and improved classroom effectiveness. But none of the changes have altered the fundamental character that has driven the texts success over the years. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management. Known for its cases and teaching notes, CRAFTING AND EXECUTING STRATEGY includes a case line--up that will spark student interest and generate lively classroom discussions. A truly appealing lineup of 33 diverse, timely, and thoughtfully-crafted cases complements the text presentation. Many cases involve high-profile companies, and all are framed around issues and circumstances tightly linked to the content of the 13 chapters, thus pushing students to apply the concepts and analytical tools they have read about. And there's a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design.

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Location name is not set (6B) 658.4012 THO C
2017-0048
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Detail Information
Series Title
-
Call Number
658.4012 THO C
Publisher
New York : Blue Earth Publishing.,
Collation
xxv, 449 hlm. : ilus. , 26 cm.
Language
English
ISBN/ISSN
978-0-07-296943-6
Classification
658.4012
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
-
Specific Detail Info
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Statement of Responsibility
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