Creativity. It's the rocket-fuel that powers the planet's coolest brand, ensuring that Nike's campaigns co..."> Creativity. It's the rocket-fuel that powers the planet's coolest brand, ensuring that Nike's campaigns co..."/>
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Emotion by design : creative leadership lessons from a life at nike

Creativity. It's the rocket-fuel that powers the planet's coolest brand, ensuring that Nike's campaigns connect with the deepest emotions of customers around the world.rnrnCreativity. It's the downfall of countless companies every year - its absence leading to tired ideas, predictable branding, bored customers.rnrnCreativity. It's a skill that can be learnt, just like any other.rnrnJoin Greg Hoffman, Nike's former Chief Marketing Officer, as he helps craft the company's iconic campaigns for Ronaldo and Serena, Olympic Games and World Cup finals. Together, his insights offer a revelatory method that will make any brand more creative: emotion by design.

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Location name is not set (3B) 338.76887 HOF E
2023-043
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Detail Information
Series Title
-
Call Number
338.76887 HOF E
Publisher
London : .,
Collation
xix, 279 hlm : 23,5 cm
Language
English
ISBN/ISSN
9781847943552
Classification
338.76887
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
-
Specific Detail Info
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Statement of Responsibility
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