This book begins by teaching managers the practical utility of basic economic tools such as present value ..."> This book begins by teaching managers the practical utility of basic economic tools such as present value ..."/>
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Managerial economics and business strategy

This book begins by teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition. Adopters and reviewers also praise the book for its real-world examples and because it includes modern topics not contained in any other single managerial economics textbook: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, ver-tical and horizontal integration, networks, bargaining, predatory pricing, principal—agent problems, raising rivals' costs, adverse selection, auctions, screening and signaling, search, firait pricing, and a host of other pricing strategies for firms enjoying market power. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide varjety of managerial economics classrooms.rnrnThis ninth edition of Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. The basic structure of the textbook is unchanged to ensure a smooth transition to this edition. rn

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Location name is not set (3B) 338.5024658 BAY M
2019-0195
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Location name is not set (3B) 338.5024658 BAY M
2019-0101
Available
Detail Information
Series Title
-
Call Number
338.5024658 BAY M
Publisher
New York : Psikologi Corner.,
Collation
xxvii, 548 hlm. : 25 cm.
Language
English
ISBN/ISSN
978-1-259-25138-2
Classification
338.5024658
Content Type
-
Media Type
-
Carrier Type
-
Edition
Ninth Edition
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

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