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International business : themes and issues in the modern global economy

This new edition of International Business examines the impact of globalization on key aspects of the business environment. It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business.rnrnInternational Business offers a holistic examination of the processes that influence the evolution of strategy in the modern global economy. It is divided into three sections:rnrnimpact of globalization: how globalization has driven the processes of regional integration and the emergence of transnational governance structuresrnenvironmental drivers: how international strategy is shaped and the emergence of internationalized businessesrnresource issues: how resources can determine success in the global economy or impede firm evolution.rnFeaturing a wealth of new case studies, updated pedagogy and a fresh new design, this new textbook will prove essential reading for all those studying international business.

Availability
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Location name is not set (3A) 337 JOH I
2015-2852
Available
Detail Information
Series Title
-
Call Number
337 JOH I
Publisher
Lanham : REDECON.,
Collation
xxvii, 496 p. : ill. , 26 cm.
Language
English
ISBN/ISSN
9780415437639
Classification
337
Content Type
-
Media Type
-
Carrier Type
-
Edition
2nd ed.
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
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No other version available

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