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Economics of strategy : sixth edition

Economics of strategy focuses on the key economic concepts students must master in order to develop a sound business strategy and brings economic theory and strategic analysis to life in an engaging and uniquely modern way. Besanko, Dranove, Shanley, and Schaefer have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature.rnThe Sixth Edition has been reorganized and now includes the following changes:rn- Economies of Scale and Diversification are now combined in a single chapter.rn- Commitment and dynamics of Competition have been consolidated into a single chapter titled “Dynamics: Competing over Time.”rn- The chapters on Sustaining Advantage and The Origins of Competitive Advantage are now combined.rn- A new chapter on Information and Value Creation has been added which describes how firms, markets, and certifiers disclose information about product attributes. rn

Availability
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Location name is not set (2A) 330.0285 BES E
2015-4804
Available
Detail Information
Series Title
-
Call Number
330.0285 BES E
Publisher
: .,
Collation
534 p. , 25 cm.
Language
English
ISBN/ISSN
9781118319185
Classification
330.0285
Content Type
-
Media Type
-
Carrier Type
-
Edition
6th edition
Subject(s)
-
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

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