Image of International business : themes and issues in the modern global economy

Text

International business : themes and issues in the modern global economy



This new edition of International Business examines the impact of globalization on key aspects of the business environment. It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business.

International Business offers a holistic examination of the processes that influence the evolution of strategy in the modern global economy. It is divided into three sections:

impact of globalization: how globalization has driven the processes of regional integration and the emergence of transnational governance structures
environmental drivers: how international strategy is shaped and the emergence of internationalized businesses
resource issues: how resources can determine success in the global economy or impede firm evolution.
Featuring a wealth of new case studies, updated pedagogy and a fresh new design, this new textbook will prove essential reading for all those studying international business.


Availability

2015-2852337 JOH IPurnomo Yusgiantoro Center LibraryAvailable

Detail Information

Series Title
-
Call Number
337 JOH I
Publisher Routledge : enk.,
Collation
xxvii, 496 p. : ill. ; 26 cm.
Language
English
ISBN/ISSN
9780415437639
Classification
337
Content Type
-
Media Type
-
Carrier Type
-
Edition
2nd ed.
Subject(s)
Specific Detail Info
-
Statement of Responsibility

Other version/related

No other version available




Information


RECORD DETAIL


Back To PreviousXML DetailCite this