Record Detail
Text
International business : themes and issues in the modern global economy
This new edition of International Business examines the impact of globalization on key aspects of the business environment. It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business.
International Business offers a holistic examination of the processes that influence the evolution of strategy in the modern global economy. It is divided into three sections:
impact of globalization: how globalization has driven the processes of regional integration and the emergence of transnational governance structures
environmental drivers: how international strategy is shaped and the emergence of internationalized businesses
resource issues: how resources can determine success in the global economy or impede firm evolution.
Featuring a wealth of new case studies, updated pedagogy and a fresh new design, this new textbook will prove essential reading for all those studying international business.
Availability
2015-2852 | 337 JOH I | Purnomo Yusgiantoro Center Library | Available |
Detail Information
Series Title |
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Call Number |
337 JOH I
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Publisher | Routledge : enk., 2010 |
Collation |
xxvii, 496 p. : ill. ; 26 cm.
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Language |
English
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ISBN/ISSN |
9780415437639
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Classification |
337
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Content Type |
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Media Type |
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Carrier Type |
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Edition |
2nd ed.
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Specific Detail Info |
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Statement of Responsibility |
Debra Johnson and Colin Turner.
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Other version/related
No other version available