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Text
International business : challenges and choices
This stimulating text provides a truly international perspective, with a wealth of real life examples from developed and emerging countries to help students envisage how organizations across the globe practice business.
Thoroughly updated and revised to give students a deeper understanding of the key international business theories, this new edition features:
- Offers a fully integrated, blended learning package comprising a shorter textbook and substantial online resources
- Provides a solid theoretical underpinning and takes a critical approach, actively encouraging students to critically analyse the theories they are introduced to
- Emphasis on future trends in international business with dedicated chapters to emerging markets and the environmental challenge facing organizations
- Adopts a truly international perspective with a diverse range of examples drawn from across the globe
- Focuses on the core theories of international business, enabling a deeper discussion of the issues and challenges of the subject, whist more advanced topics are explored online
- Extensive use of international examples, including both mini-cases and long cases, to enable students to envisage how companies and countries put theory into practice
- Features an online Multimedia library including relevant company video material, Youtube videos and TED talks, all organised by chapter
New to this edition
- Considerably revised structure to reflect students' knowledge as they progress through an International Business module
- Streamlined coverage of finance to enable greater focus on future trends in emerging markets and sustainability
- Addition of end of part longer cases to promote a holistic understanding of international business
- More in-depth focus of the core international business theories carefully integrated with online coverage of more advanced theories
- Increased number of in-text examples to help students envisage how companies and countries put theory into practice
Availability
2015-2853 | 337 SIT I | Purnomo Yusgiantoro Center Library | Available |
Detail Information
Series Title |
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Call Number |
337 SIT I
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Publisher | Oxford University Press : enk., 2013 |
Collation |
xix, 433 pages : color illustrations, maps ; 27 cm
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Language |
English
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ISBN/ISSN |
9780199646968
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Classification |
337
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Content Type |
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Media Type |
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Carrier Type |
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Edition |
Second edition.
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Subject(s) | |
Specific Detail Info |
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Statement of Responsibility |
Alan Sitkin and Nick Bowen.
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Other version/related
No other version available