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International business : challenges and choices



This stimulating text provides a truly international perspective, with a wealth of real life examples from developed and emerging countries to help students envisage how organizations across the globe practice business.

Thoroughly updated and revised to give students a deeper understanding of the key international business theories, this new edition features:

- Offers a fully integrated, blended learning package comprising a shorter textbook and substantial online resources
- Provides a solid theoretical underpinning and takes a critical approach, actively encouraging students to critically analyse the theories they are introduced to
- Emphasis on future trends in international business with dedicated chapters to emerging markets and the environmental challenge facing organizations
- Adopts a truly international perspective with a diverse range of examples drawn from across the globe
- Focuses on the core theories of international business, enabling a deeper discussion of the issues and challenges of the subject, whist more advanced topics are explored online
- Extensive use of international examples, including both mini-cases and long cases, to enable students to envisage how companies and countries put theory into practice
- Features an online Multimedia library including relevant company video material, Youtube videos and TED talks, all organised by chapter

New to this edition

- Considerably revised structure to reflect students' knowledge as they progress through an International Business module
- Streamlined coverage of finance to enable greater focus on future trends in emerging markets and sustainability
- Addition of end of part longer cases to promote a holistic understanding of international business
- More in-depth focus of the core international business theories carefully integrated with online coverage of more advanced theories
- Increased number of in-text examples to help students envisage how companies and countries put theory into practice


Availability

2015-2853337 SIT IPurnomo Yusgiantoro Center LibraryAvailable

Detail Information

Series Title
-
Call Number
337 SIT I
Publisher Oxford University Press : enk.,
Collation
xix, 433 pages : color illustrations, maps ; 27 cm
Language
English
ISBN/ISSN
9780199646968
Classification
337
Content Type
-
Media Type
-
Carrier Type
-
Edition
Second edition.
Subject(s)
Specific Detail Info
-
Statement of Responsibility

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No other version available




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