The tenth edition of this widely used casebook continues to offer an in-depth survey of contemporary American industries. The broadest possible range of market structures is illustrated through twelve case studies of specific industries, all written by leading authorities in their field. The text concludes with a balanced look at the role of public policy in a free enterprise economy.
Key features include:
* NEW - Four new industries are now represented, including health care, cigarettes, telecommunications, and commercial banking.
* All of the case studies carried over from the previous edition have been significantly revised and updated.
* NEW — The industry studies on computers and college sports have been completely rewritten for this edition.
* Each industry is framed within the structure-conduct-performance approach to industrial organization. The uniqueness of each industry and important international issues are examined throughout the text.