Youll witness every stage of the development of a perfume, from the rose fields of rural Morocco to the finest department stores of Paris and New York. Youl attend a school for perfumers in Provence where hopeful apprentices hone their skills, meet the legendary alchemists who create complex, closely guarded formulas, which can be worth millions, and listen in as executives devise strategies for tapping the 15-billion-dollar-a-year perfume market-an intensely competitive arena where failure can literally destroy a company.