The Coke Machine is a compelling investigative work that uncovers the hidden realities behind the iconic C..."> The Coke Machine is a compelling investigative work that uncovers the hidden realities behind the iconic C..."/>
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The coke machine: the dirty truth behind the world's favorite soft drink

The Coke Machine is a compelling investigative work that uncovers the hidden realities behind the iconic Coca-Cola brand. Michael Blanding delves into the company’s history, examining its rise to global dominance and the controversies that accompany it. Through thorough research and interviews, Blanding reveals the environmental, health, and social impacts of Coca-Cola's practices, from water sourcing issues in developing countries to the implications of aggressive marketing strategies. The book presents a critical look at the juxtaposition of Coca-Cola's image as a refreshing beverage against the backdrop of ethical dilemmas and corporate responsibility.

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FY-795
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Detail Information
Series Title
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Call Number
SEJ BLA C
Publisher
New York : .,
Collation
-
Language
English
ISBN/ISSN
978-1-58333-435-5
Classification
FY AREA
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
-
Specific Detail Info
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Statement of Responsibility
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