According to the authors, how fast and how often a company can develop new products can determine whether ..."> According to the authors, how fast and how often a company can develop new products can determine whether ..."/>
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Product juggernauts : how companies mobilize to generate a stream of market winners

According to the authors, how fast and how often a company can develop new products can determine whether or not it survives. Nayak and Deschamps integrate activities in R&D, strategy, product development, and marketing to form a comprehensive view of the product creation process that leads to value creation for three stakeholder groups--employees, customers, and owners. They first identify seven core competencies of a world-class product creation process: understanding customers, developing a product strategy and portfolio, using a disciplined development process, incorporating concepts of program management, encouraging effective teamwork, marshalling resources, and facilitating the process. The book concludes by showing managers how to mobilize for large-scale and continuous organizational change and improvement.

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Location name is not set (6A) 650.0285 DES P
2014-05509
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Series Title
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Call Number
650.0285 DES P
Publisher
Indiana : .,
Collation
-
Language
Indonesia
ISBN/ISSN
875843417
Classification
650.0285
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
-
Specific Detail Info
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