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Product juggernauts : how companies mobilize to generate a stream of market winners



According to the authors, how fast and how often a company can develop new products can determine whether or not it survives. Nayak and Deschamps integrate activities in R&D, strategy, product development, and marketing to form a comprehensive view of the product creation process that leads to value creation for three stakeholder groups--employees, customers, and owners. They first identify seven "core competencies" of a world-class product creation process: understanding customers, developing a product strategy and portfolio, using a disciplined development process, incorporating concepts of program management, encouraging effective teamwork, marshalling resources, and facilitating the process. The book concludes by showing managers how to mobilize for large-scale and continuous organizational change and improvement.


Availability

2014-05509650.0285 DES PPurnomo Yusgiantoro Center LibraryAvailable

Detail Information

Series Title
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Call Number
650.0285 DES P
Publisher Harvard Business School Press : Boston.,
Collation
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Language
Indonesia
ISBN/ISSN
875843417
Classification
650.0285
Content Type
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Media Type
-
Carrier Type
-
Edition
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Subject(s)
Specific Detail Info
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