Record Detail
Text
Marketing management : analysis, planning, and control
Marketing Management incorporates the quantitative and behavioral tools, concepts, and models designed to improve the marketing decision making of today's and tomorrow's marketing executives. Discussions include: the concept of marketing opportunity and threat, theoretical models of buyer behavior, market segmentation, forecasting, profit maximization, product positioning, life cycle, and branding, and more.
Availability
2014-05506 | 658.81 KOT M | Purnomo Yusgiantoro Center Library | Available |
Detail Information
Series Title |
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Call Number |
658.81 KOT M
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Publisher | Prentice-Hall dan Englewood Cliffs, N.J. : United States of America., 1972 |
Collation |
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Language |
Indonesia
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ISBN/ISSN |
135573890
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Classification |
658.81
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Content Type |
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Media Type |
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Carrier Type |
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Edition |
Second Edition
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Subject(s) | |
Specific Detail Info |
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Statement of Responsibility |
Kotler, Philip
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Other version/related
No other version available