A guide for mining the imagination to find powerful new ways to succeed.rnrnWe need imagination now more than ever—to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way?rnrnThe Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life:rnrnThe Seduction: How to open yourself up to surprisesrnThe Idea: How to generate new ideasrnThe Collision: How to rethink your idea based on real-world feedbackrnThe Epidemic: How to spread an evolving idea to othersrnThe New Ordinary: How to turn your novel idea into an accepted realityrnThe Encore: How to repeat the process—again and again.rnImagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation—especially during a crisis.rnrnThe Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.

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