How is your firm organized? Is it expanding into the right markets? What are its methods and objectives? Should it pursue profit at all costs? How should it relate the conflicting claims of employees, stockholders, customers, the general public?
In most companies these questions receive only improvised answers imposed by the pattern of business events. Yet the right overall strategy can give a firm a commanding lead over its competitors in all markets. In this book, one of the first titles in the Pelican Library of Business and Management, a Professor at the Carnegie Institute of Technology analyses recent American thinking on management strategy and provides a comprehensive programme for executive decision-making which can be applied almost everywhere in modern industry.