Record Detail
Manuscript
The origin of brands
Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and most companies look. That is, in the convergence of existing categories like television and the computer, the cellphone and the Internet.
Availability
FY-815 | MAR RIE O | Available |
Detail Information
Series Title |
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Call Number |
MAR RIE O
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Publisher | HarperBusiness : New York., 2004 |
Collation |
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Language |
English
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ISBN/ISSN |
0-06-057014-8
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Classification |
NONE
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Content Type |
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Media Type |
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Carrier Type |
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Edition |
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Subject(s) | |
Specific Detail Info |
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Statement of Responsibility |
Al Ries; Laura Ries
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Other version/related
No other version available