Record Detail
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Managerial economics and business strategy
This book begins by teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition. Adopters and reviewers also praise the book for its real-world examples and because it includes modern topics not contained in any other single managerial economics textbook: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, ver-tical and horizontal integration, networks, bargaining, predatory pricing, principal—agent problems, raising rivals' costs, adverse selection, auctions, screening and signaling, search, firait pricing, and a host of other pricing strategies for firms enjoying market power. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide varjety of managerial economics classrooms.
This ninth edition of Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. The basic structure of the textbook is unchanged to ensure a smooth transition to this edition.
Availability
2019-0195 | 338.5024658 BAY M | Purnomo Yusgiantoro Center Library | Available |
2019-0101 | 338.5024658 BAY M | Purnomo Yusgiantoro Center Library | Available |
Detail Information
Series Title |
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Call Number |
338.5024658 BAY M
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Publisher | McGraw Hill Education : New York., 2017 |
Collation |
xxvii, 548 hlm. : 25 cm.
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Language |
English
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ISBN/ISSN |
978-1-259-25138-2
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Classification |
338.5024658
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Content Type |
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Media Type |
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Carrier Type |
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Edition |
Ninth Edition
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Subject(s) | |
Specific Detail Info |
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Statement of Responsibility |
Baye, Michael R.
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Other version/related
No other version available