No image available for this title

Text

Managerial economics and business strategy



This book begins by teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition. Adopters and reviewers also praise the book for its real-world examples and because it includes modern topics not contained in any other single managerial economics textbook: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, ver-tical and horizontal integration, networks, bargaining, predatory pricing, principal—agent problems, raising rivals' costs, adverse selection, auctions, screening and signaling, search, firait pricing, and a host of other pricing strategies for firms enjoying market power. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide varjety of managerial economics classrooms.

This ninth edition of Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. The basic structure of the textbook is unchanged to ensure a smooth transition to this edition.


Availability

2019-0195338.5024658 BAY MPurnomo Yusgiantoro Center LibraryAvailable
2019-0101338.5024658 BAY MPurnomo Yusgiantoro Center LibraryAvailable

Detail Information

Series Title
-
Call Number
338.5024658 BAY M
Publisher McGraw Hill Education : New York.,
Collation
xxvii, 548 hlm. : 25 cm.
Language
English
ISBN/ISSN
978-1-259-25138-2
Classification
338.5024658
Content Type
-
Media Type
-
Carrier Type
-
Edition
Ninth Edition
Subject(s)
Specific Detail Info
-
Statement of Responsibility

Other version/related

No other version available




Information


RECORD DETAIL


Back To PreviousXML DetailCite this